Network Marketing

Posts Tagged ‘Downlines’

Like any industry, the internet has truly revolutionized the network marketing industry. Today, internet network marketing or internet MLM for short, is the “in” thing and is starting to attract many people who once loathed the idea of calling and meeting prospects to build their network marketing business.

Internet network marketing is truly a dream business. Network marketing provides the leverage from other people’s efforts. The internet provides the leverage from technology. Therefore, embarking on internet network marketing will provide the twin leverage from both technology and the marketing efforts of other people.

With internet network marketing, it is now possible to get one’s marketing message out to potentially thousands or even millions of people. Marketing using email, forums and even articles help turn a cold market to a warm market by building relationships first before prospects say yes to an internet network marketing business opportunity. The biggest advantage is there is no need to do any more cold calling.

However, if you delve deeper, what it takes to really succeed at internet network marketing is not that different from the success factors of the traditional network marketing business. The seven major ingredients to success include the following:

1) Ability to Duplicate One’s Results

While the internet helps to remove the pain of face-to-face rejection to any internet network marketing opportunity, an internet network marketer still has to have a sales and marketing system in place which is easy for his or her internet MLM downlines to duplicate. Whether one’s internet network marketing business is able to experience explosive growth will hinge on the duplicability of the marketing system.

2) Focus And Persistence

With a slew of information about new, promising internet marketing and internet multi-level marketing opportunities coming onto the internet every hour, it is extremely to easy to lose focus and there is a strong tendency for any new internet network marketer to jump from one opportunity to another.

Just like in a traditional MLM business, it does take time and persistence for any internet MLM business to bear fruit. The only advantage of using the internet to do any network marketing is the speed and reach the internet provides. In addition, one needs to persist when embarking on a particular traffic and lead generation strategy and give it some time to be tested before hopping to the next traffic and lead generation strategy.

3) Relationship Building

The adage, “People don’t care how much you know till they know how much you care” still applies to internet network marketing! Even with the proliferation of internet broadband technology and pervasive computing, most internet MLM prospects still require constant contacts via email or other means before they say yes.

4) You Being The Product

When a prospect say yes, it is because he or she trusts you. Therefore, despite the hype that is being offered elsewhere on the internet, whether one succeeds in internet network marketing depends on whether one is able deliver value and help his or her internet MLM downlines to succeed. Leadership and integrity are values one cannot do without. Personal branding also becomes a requirement.

5) The True Benefit Offered By Internet Network Marketing

The true benefit of joining any internet network marketing business does not have any thing to do with how good your company’s products are. Internet network marketing, just like any traditional network marketing business, is actually built on financial hopes and dreams.

The more one is able to help his or her internet MLM downlines fulfill their hopes and dreams, the more successful one becomes in internet network marketing.

6) Constant Personal Development

According to Stephen Covey, to be truly effective in anything we do, we have to constantly be prepared and “sharpen our saw”. T Harv Eker also mentioned in his book, “Secrets of the Millionaire Mind”, our income can only grow only to the extent we do. We have to strive to be the right person in the right place at the right time.

Therefore, to ensure that our internet network marketing income grows, we have to ensure that we grow personally as well.

7) The Core Desire And Decision To Succeed

Lastly but MOST importantly, one has to apply this basic, inner natural law of wealth attraction and success which has been reiterated by countless gurus. Napolean Hill’s “Think And Grow Rich” talks about the need to have the desire to be rich and successful before any turning point can occur.

Bob Proctor says that being rich and successful requires first and foremost a decision to be rich and successful. Basically doing nothing is also a decision.

According to Jack M Zufelt, goal setting and daily affirmations will come to nought without the core desire to succeed. When our core desire is absent, we can write ten goals and most likely we will only achieve one or two goals. The remaining eight goals, we will either miss or not even get started on them! This happens because we did not single out our core desire, and determine what we really want. When we have correctly isolated that core desire, we simply become juggernauts who cannot be stopped!

I’ve been asked this question many times, “Is network marketing the same as sales?” I will provide two answers – yes and no.

You see, the network marketing industry and sales industry are actually two different industries. Although there are sales involved when it comes to network marketing, it doesn’t mean that network marketing is all about selling. Likewise, you can have overriding commissions when it comes to managing a sales team, but it is a whole new ballgame when it comes to the network marketing industry.

In network marketing, you must understand that less than 10% of the world’s population is geared for sales. What I mean by being geared for sales is that not everyone is trained like a salesman where they understand the sales psychology to ‘push for the close’. As a result, the majority of your network will consist of non-sales people.

Having sales oriented downlines is good, but in network marketing sales can only get you a short term income. You can’t sell your way to become an ‘Ambassador International Diamond’ if you know what I mean. You need to be able to duplicate your efforts and teach others how to be just like you.

When you try and duplicate a sales guy to a non-sales guy, you will find that the results will be disastrous! Because the non-sales guy is not good at talking to other people, they will look really weird when they try and hard sell their friends and family resulting in a lot of discomfort and a lot of problems!

I would rather have a team of teachers in my organization rather than a team of sales personnel. People who are in sales may spend more time selling to others rather than teaching and building a network. If I have a team of good teachers, I would teach them how to teach others to teach others! (Read this line again to understand what it means clearly.)

Duplication only works when you are able to get your downline to do the same thing that you are doing without your supervision. Otherwise, you will wind up creating a babysitting job for yourself. You will be too busy doing all the selling for your downline rather than building a network of INDEPENDENT distributors.

At the end of the day, network marketing is a business that must be worked at slowly. Building a network doesn’t happen overnight. You need a lot of perseverance and tolerance when it comes to dealing with your downline. Different people grow at a different speed so it is up to you how you help your downline in network marketing (unlike sales – if you don’t perform, you get ‘fired’).




By: Jaz Lai

Many people who join or get involved in network marketing companies usually have a big concern about the saturation point of such a business model. They are afraid that one day soon, everyone in the whole wide world will be involved in a network marketing organization and that there will no longer be a market from which they can attract people into their organization as their downlines.

So is it true that saturation in network marketing is a myth? Will there be a day where it will be impossible to attract any new downlines into your organization due to the overwhelming competition in the whole wide world? If that were the case, then with network marketing as a business model for the past fifty odd years, the market would be pretty saturated by now. However, it is far from being so.

Saturation in network marketing is a myth and should not be a cause for concern. Here are a few reasons as to why this is so.



Firstly, due to the natural life cycle of a human being, the network marketing business will not be saturated. There will always be people who will reach the legal age where they can join a network marketing business opportunity. These people will age and get married and form a family as well and their kids will soon reach the legal age to join a network marketing business too. This simply means that at any point in time, there will always be people who will be out in the so called job market and these are the people who will be the next generation to join the network marketing business.





People are always on the lookout for better opportunities. As network marketing business offers people a change in lifestyle and the ability to be able to live their dreams, as long as you are able to offer the right opportunity to the right people at the right time, there will be a market for you. Especially for those who are in their jobs and who are most unhappy and disgruntled with the situation they are in, these are the people who are looking for an opportunity which is able to offer them better hope and lifestyle and a way out of their unhappiness. Or you could have people who, for certain family reason, need to stay home and work from home. These would be your target market.





With the rate or attrition in the network marketing industry, this also helps to avoid saturation. Through experience, there will always be people who will drop out of one network marketing company and join another as they are looking to join leaders who are able to help them succeed. By positioning yourself as a leader, mentor or trainer, this will allow you to attract a wider target market to you and may even attract those from other network marketing companies who are not doing well in their current business opportunity.



Network marketing saturation is therefore a myth. As long as the company is a legitimate company offering products and services that have appeal to customers, there is nothing to worry about.




By: Veronica Tan BK