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Network Marketing is often portrayed as an easy way to make extra income simply by referring a few people. But anyone building a real network marketing business knows that it takes a lot more to be successful in their business. The traditional ways of building a network marketing business have a fundamental problem that most people aren’t able to work through. See why below…

Traditional Ways to Build a Network Marketing Business

• Make a Names List (friends, family, everyone you know)

• Do 3-Way Calls w/Your Upline to Try to Generate Some Interest

• Hand out printed materials, CDs, DVDs, conference call numbers, websites, etc…

• When you start getting desperate put flyers on cars

• When you get really desperate you start scaring total strangers by asking penetrating questions about how happy they are with their current lifestyle

These things can actually work, if you go through extremely large numbers to make them work. It’s a fact that I’m not disputing. But this way of building a business is really hard. I don’t know about you, but I don’t personally want to try to talk anybody into anything.

Question: Why do you have to do so much personal development in network marketing?

• Maybe you don’t want to call your entire social network to pitch a business

• Maybe it’s because your friends won’t talk to you anymore

• Maybe you don’t want to put flyers on cars

• Maybe you don’t like approaching total strangers, or cold calling questionable lead sources.

Does anyone feel like saying – “Well, Duh”! You have to become “10 foot tall and bullet proof” because the traditional ways of building a Network Marketing business are really an aggressive form of selling that no one likes. That’s why you have to motivate yourself so much.

The problem with traditional network marketing is that you are trying to sell to people who aren’t interested, and uplines have the nerve to call it ‘Sharing’. It takes a lot of personal development to handle all of that. That’s why you have to get training in handling objections, overcoming fear, and dealing with rejection, because you’re trying to work with people WHO ARE NOT INTERESTED!

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There are hundreds of network marketing companies, so it’s important that you choose the right network marketing business so you ensure your success. One of the main things you should be looking for is a company that has been in business for at least five years. If you’re going to be putting in a lot of time and effort, you want to be sure that it’s going to pay off for many years to come. Choose a company that has been around for a long time, since this is one sign of success. Many network marketing companies fail within the first two years. Don’t become part of that failure.

Find out if the business is well capitalized. This means they have enough cash to be able not only to continue to grow but also to be able to maintain a stable structure even when things get a little slow. They also need to have enough capital to have a top-notch management team. Good management is essential for any company to succeed and network marketing is no different. They should also be able to keep up with all the latest technology that is being introduced every year, such as the latest database capabilities. And lastly, they should of course have the capital to be able to pay you your commissions. You can find information about publicly traded companies, because they’re required to disclose all of their financial information once every 90 days. But if the network marketing company is privately held, search online for customer and partner reviews.

It’s important to choose a top network marketing company that sells unique products or services. With so much competition out there you want to associate yourself with a product that stands out from the rest and is one that people just can’t do without. You’ll also need to believe in the product you’re selling or you’ll have a hard time convincing people to buy. A product you’re enthusiastic about is going to be conveyed to customers as enthusiasm for your company. And it’s this enthusiasm that is going to convince a person that joining your network marketing team is a great idea filled with advantages such as working from home and earning a primary or second income.

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Building your network marketing business is not the easiest thing you will do online. But if you can learn the things that work in team building you will be very close to hitting that goal of financial freedom.

Here are some guidelines for building your network marketing business.

To begin with you must choose a program that is inexpensive and offers quality products. You don’t want people getting turned off by the cost of a program or if the products don’t offer them any value. Also check to see how marketable the program is. Does it access a wide audience? The larger the target audience means the more prospects that await.

Many people will try a network marketing business and most of them will fail. So what you as their sponsor must do is keep in regular contact. Your first email should include a welcome note which welcomes them into your team, an introduction into who you are and an offer of support. The serious network marketers will respond, these are the people you should stay in contact with. Don’t worry about the prospects that don’t respond as these people are only tire kickers and are just wasting your time.

Find 3 serious network marketers that are willing to learn and teach them how to replicate your success and sign up 3 of their own members into your team. Those 3 new members will then teach their new prospects and so your team will multiply very quickly. For you to be successful in building your network marketing business your downline also has to be successful.

Continue to encourage your downline by staying in contact and offering them information and new marketing techniques. Having a strong and active team will make you a success sooner rather than later.

If you’re feeling confident and your team is starting to grow have a look at joining another network marketing program. By making a success of another program you will be earning multiple incomes plus you will be diversifying your online business. This method can be used as many times as you like. The more the merrier as long as you can keep in contact with your downlines and continue to teach them the things you know.

Building your network marketing business is a process of building a team and requires a certain amount of discipline and work. If you can teach your team to build their own successful team you will be very close to financial happiness.

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Desire is a funny thing.

It can drive you to do unthinkable, desperate things when it reaches the tipping point. Your judgment can become clouded, and you can suddenly find yourself doing things normal, sensible people just don’t do.

I found myself in this position a few short years ago as I pursued my career in network marketing. With the “seat-of-my-pants” move to California to work with my up-line. No money, no friends, and no where to live.

As I desperately searched for a way to find prospects and build my network marketing business, I stumbled across a prospecting/lead generation company that showed distributors how to generate local leads using “sizzle cards.”

They were basically bright yellow business cards with a catchy headline and 800 number printed on them. The idea was to just leave them around town, at restaurants, gas stations, banks, car windows, etc, as you went about your day.

People would pick them up. Call your 800 number. Hear a nice 3 minute message full of testimonials, and were then prompted to leave their contact information if they were interested.

“This is perfect,” I said to myself…

I cannot afford to spend $300+ a month on leads because I’m so broke I’m having to live on Del Taco and Raman soup. So if I can use these sizzle cards to generate interest locally, I can get some people over to the weekly opportunity meeting, and BAM! Instant network marketing down-line!”

About 10 days later my box of 2000 canary yellow cards arrived, and that evening I hatched my diabolical plan for the network marketing conquest of Temecula CA. (Insert evil villain laugh here).

I spent the next 2 weeks canvassing the town with my yellow sizzle cards.

Around midnight, I’d head out on my bike (use to race in recent years), stuff my spandex jersey pockets full of cards, and then ride all over this small town dropping cards in shopping centers, ATMS, and business parking lots.

The end result of my masterful network marketing campaign…?

Let’s just say I was back in Texas a month later in a corporate job… Ouch.

So why did it fail? Simple. I was targeting the wrong people with the wrong message. I was targeting “business lookers,” not “network marketers.” I was targeting people “who would like to,” but who never actually “do.”

I wasn’t leveraging my time through proper advertising that would get my message in front of hundreds or thousands of people a day automatically.

The “network marketing opportunity” message I was promoting was the wrong message to begin with. Network marketing is a business of advertising and promotion pursued by people who have no idea how to do either, and I was the Poster Boy for that description at the time.

I tell this story because I continue to see people do silly things like this today out of their sheer desire for success. Whether it’s posting signs, hanging flyers on cars, or handing out CD’s at the shopping mall.

The action is commendable, and the desire will pay off, but there are much smarter ways to market and promote your network marketing business.

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From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free e-course at: BuildYourOwnMLM.com